Joined as a consultant when the brand was operating out of a coat closet in the garment district. Led early brand building, press outreach, and events — including a landmark launch party and trunk show at the Soho House. Was offered the CMO role. The company now employs hundreds of people with showrooms across the US.
Joined as the second employee when the company — then called Skyfit — was three people and an idea: the first audio-based fitness app, pairing certified trainers with music in your ear. Served as Head of Marketing, built the team, drove press and influencer coverage, created an affiliate program, and played an instrumental role in raising over $50M in private equity. Left with 100+ employees and $20M+ in revenue. Acquired by Pear Health Labs in 2021.
Built a solo coaching and content practice — from scratch — to nearly $1M in revenue. Served clients from New York to Sydney and everywhere in between. Lawyers, founders, tech execs, nurses, set designers. Press features in The Cut, Cosmopolitan, and SHAPE. Podcast is in the top 25% of all podcasts globally. Sought out by multiple literary agents, currently working on first book. This is what building small but mighty looks like.