BRAND STORY TELLING, CONTENT DEVELOPMENT & COPY WRITING

My background in writing, marketing and entrepreneurship makes it so I know how to write really effective copy. Copy that sells, copy that makes people stay, copy that makes people engage.

I enter at two key points:

• When someone is starting a new business or brand and needs that rich content foundation

• When someone’s current business, service or product is falling flat and needs to be revitalized

I tailor my work (and thus pricing and packages) based on where you are on that spectrum and what you need, but here is an overview of what that could look like:

BRAND STORYTELING

Establishing the meat and potatoes of who you are — everything from the 30-second elevator pitch to the about page, mission statement, Instagram bio, homepage copy, product and services overview, CTAs, media kit, press pitches, and pitch decks — is key. This is where my blended background of writing, marketing, and entrepreneurship really shines, producing content that stands out and does what you want it to do.

CONTENT DEVELOPMENT

All brands need a content hook these days, but not every brand needs every content hook. You don't need a YouTube channel, a podcast, a newsletter, a Facebook page, and an Instagram account. You need a content strategy that aligns with the nature of your brand — what you're trying to do, what you're trying to sell — and where your customer actually spends their time.

COPY WRITING

Sometimes you just need good content, and you need someone who can swiftly slip into your brand voice to deliver it. Running a video series and need someone to knock out a script? Let me at it. Starting a podcast and need a standing intro/outro? Hand it over. Need a weekly newsletter that's a bit set-it-and-forget-it and don't want to reinvent the wheel every week? Gimme. Need a basic but smart Instagram presence so that if someone finds your brand there, it doesn't turn them away? I've got you.

Oftentimes my client work reflects a blend of the above categories.

Email me at clara.artschwager@gmail.com to discuss your project or schedule time to talk.